Automaker aims for suborbital launch capability by 2029
Honda has successfully conducted a test of its experimental reusable rocket, marking a major milestone in the company’s efforts to enter the growing commercial space industry. The test took place on Japan’s northern island of Hokkaido, where the rocket reached an altitude of nearly 300 meters before safely landing just 37 centimeters from its target.
The prototype, about six meters tall, completed its one-minute flight without incident. This marks the first time Honda has landed a rocket after reaching altitude, underscoring its progress toward developing suborbital launch technology by 2029.
Space ambitions driven by satellite demand
Honda said its space initiative is in response to rising demand for satellite launch vehicles, as the global economy becomes increasingly dependent on space-based data systems. In its statement, the company emphasized that future rockets could support satellite communication, environmental monitoring, and climate research.
“Honda has chosen to take on the technological challenge of developing reusable rockets by utilizing Honda technologies amassed in the development of various products and automated driving systems,” the company said.
Private sector momentum in Japan’s space race
Japan’s push into space is gathering momentum. While Honda is tapping its engineering legacy to join the reusable rocket race, other players are also stepping up. SpaceX, founded by Elon Musk, has long dominated the sector with its Falcon series of reusable rockets. But Japan’s public and private sectors are determined to catch up.
Japan’s space agency JAXA is advancing its H3 rocket program, though it currently lacks reusable technology. Meanwhile, domestic startups like Space One continue to face setbacks, including a second failed rocket launch last December.
Automotive expertise drives innovation
Honda’s approach to rocket development draws heavily from its background in automation and robotics. The successful landing demonstrates the precision capabilities the automaker can bring to a highly competitive and technically demanding field.
The company sees this technology playing a critical role in the future of space logistics, especially as governments and corporations deploy more satellites to support navigation, communication, and climate initiatives.
