Starbucks is taking a new approach under CEO Brian Niccol, who joined the company in September 2024, in a bid to turn the chain around. The company plans to hire more baristas,
Starbucks CEO Accelerates Green Apron Model Rollout Starbucks CEO Brian Niccol announced plans to accelerate the rollout of the company’s new staffing and service model, the Green Apron, aiming to implement it