Brian Niccol

January 29, 2025

Starbucks CEO Promises Growth But Stays Cautious on Timeline

Starbucks (SBUX) CEO Brian Niccol is committed to brewing a turnaround, but he’s not yet ready to give a definitive timeline. That hasn’t stopped Wall Street from showing confidence, as shares of

April 30, 2025

Starbucks to Hire More Baristas, Scale Back Automation

Starbucks is taking a new approach under CEO Brian Niccol, who joined the company in September 2024, in a bid to turn the chain around. The company plans to hire more baristas,

June 11, 2025

Starbucks to Speed Up Rollout of New Staffing Model

Starbucks CEO Accelerates Green Apron Model Rollout Starbucks CEO Brian Niccol announced plans to accelerate the rollout of the company’s new staffing and service model, the Green Apron, aiming to implement it

Starbucks Sees Sales Slide, But CEO Signals Turnaround

by Jamie Spencer

Same-Store Sales Decline for Sixth Straight Quarter Starbucks reported a 2% global same-store sales drop in its fiscal third quarter, marking the sixth consecutive quarterly decline. Despite that, CEO Brian Niccol remains

July 29, 2025

Starbucks Expands Office Mandate to Four Days a Week

by Jamie Spencer

Corporate Staff Face October Return or Exit Offer Starbucks has informed its corporate workforce that they will be required to return to the office four days per week starting in October. The

July 14, 2025

Starbucks Cuts 1,000 Jobs and Trims Menu to Boost Sales

by Jamie Spencer

Starbucks announced on Monday it will lay off over 1,000 corporate employees and eliminate complex and unpopular drinks from its menu in an effort to reverse declining sales and revitalize the coffee

February 24, 2025

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Brian Niccol

Starbucks CEO Promises Growth But Stays Cautious on Timeline

Starbucks to Hire More Baristas, Scale Back Automation

Starbucks to Speed Up Rollout of New Staffing Model

Starbucks Sees Sales Slide, But CEO Signals Turnaround

Starbucks Expands Office Mandate to Four Days a Week

Starbucks Cuts 1,000 Jobs and Trims Menu to Boost Sales