Jamie Spencer
Netflix’s Stock Soars to New Heights
Netflix is on an impressive winning streak, with its stock trading positively for 11 straight days — the longest positive run in the company’s history. The streaming giant’s previous record was a nine-day stretch in late 2018 and early 2019. This new streak has propelled Netflix’s stock to all-time highs since its public debut in May 2002, reflecting strong investor confidence in the company’s performance and growth prospects.
Strong Q1 Earnings Drive Stock Performance
The current streak follows Netflix’s earnings report on April 17, where the company revealed a 13% revenue growth in the first quarter of 2025, driven by higher-than-expected subscription and advertising revenue. Netflix’s ability to outperform expectations has made it one of the top-performing stocks in the first 100 days of President Donald Trump’s second term, with shares up more than 30% since mid-January. Despite global economic challenges, Netflix has remained largely unaffected by Trump’s tariffs and trade war with China, benefiting from its resilient consumer base.
Resilience Amid Economic Uncertainty
As concerns about tariffs and consumer spending loom over the market, Netflix continues to forecast full-year revenue of $43.5 billion to $44.5 billion. The company has maintained its outlook, with co-CEO Greg Peters stating during the earnings call that the company hasn’t observed significant impacts from current economic conditions. “Entertainment historically has been pretty resilient in tougher economic times,” Peters remarked, emphasizing that Netflix has weathered previous economic downturns relatively unscathed.
Traditional Media Stocks Struggle
While Netflix thrives, traditional media stocks have struggled, with companies like Warner Bros. Discovery losing nearly 10% of their value and Disney down 13% since Trump took office. This stark contrast highlights Netflix’s dominance in the streaming market and its ability to maintain growth even during periods of broader economic volatility, where other media companies have faced significant declines.
Analysts See Continued Growth for Netflix
Analysts are optimistic about Netflix’s future, with JPMorgan noting that the company has solidified its position as the clear leader in global streaming. The firm believes that Netflix is on track to become the dominant force in global television. Furthermore, analysts expect positive catalysts in the upcoming Advertising Upfronts in May to boost Netflix’s stock even further.
Subscription Price Hikes and Membership Trends
Netflix has raised its subscription prices, with the standard plan now priced at $17.99, the ad-supported plan at $7.99, and the premium plan at $24.99. Despite these price hikes, the company appears to have retained its value proposition for customers. However, Netflix has stopped sharing specific membership numbers, focusing instead on revenue growth, leaving investors to speculate on whether its subscriber base is expanding or shrinking.
