Jamie Spencer
Price hikes on select models
Ferrari said Thursday it will raise prices by 10% on certain models after April 1 in response to new U.S. auto tariffs, adding up to $50,000 to the price of a typical Ferrari.
The Maranello-based automaker confirmed that prices will remain unchanged for all cars imported before April 2. However, starting next month, new “commercial terms” will apply to three model families — the Ferrari 296, SF90 and Roma — which will remain unaffected by the hike.
Popular models impacted
In contrast, Ferrari’s more popular models will see significant price increases. These include:
- Purosangue SUV: Starting price around $430,000, with the hike adding about $43,000.
- 12Cilindri: Price increase specifics not disclosed.
- F80 limited edition: Starting above $3.5 million, rising by more than $350,000.
President Donald Trump announced 25% tariffs on all non-U.S.-made vehicles Wednesday. Since Ferrari produces its cars exclusively in Maranello, Italy, the company is fully exposed to the new duties.
Impact on sales and production
Ferrari produced 13,752 cars in 2023 and plans to unveil its first all-electric model in October. Despite the tariffs, it’s unclear if sales will be significantly affected, given the one-year-plus waiting list and customer base with high disposable income.
Ferrari reaffirmed its 2025 financial targets but warned of a “potential risk of 50 basis points on profitability percentage margins.”
CEO emphasizes customer respect
CEO Benedetto Vigna, speaking to CNBC, said that although Ferrari’s clientele is wealthy, the brand must remain respectful in how it passes on added costs: “These people to buy a Ferrari, they have to work. We have to respect them.”
Ferrari shares rose slightly on Thursday, while major U.S. automakers — General Motors, Stellantis, and Ford — saw declines following the tariff announcement.
