Jamie Spencer
Target is kicking off the holiday shopping season early this year with a series of deals beginning well before Black Friday. Starting November 1, Target’s “Deal of the Day” specials will offer daily discounts for members of the free Target Circle loyalty program, running through December 24. The retailer also has a three-day Early Black Friday Sale planned for November 7-9, featuring thousands of discounts, many of which reach up to 50% off. With weekly deals launching alongside, Target is positioning itself as a top holiday shopping destination in an increasingly competitive market.
Target Circle’s Daily Deals and Early Black Friday Sale
Target’s “Deal of the Day” kicks off on November 1, offering exclusive discounts to Target Circle members. Each day through December 24, members can unlock a new deal, available directly in the Target app. This daily offer is part of Target’s strategy to provide continuous savings throughout the holiday season, encouraging repeat visits and building excitement as the holidays approach.
Next week, Target will also host a three-day Early Black Friday Sale from November 7 to 9. During this event, shoppers can expect discounts of up to 50% on a range of products, from electronics and toys to home goods. These three days promise “thousands of hot new deals,” according to a company news release, making it one of Target’s biggest pre-holiday sale events.
Weekly Deals and First Round Highlights
Starting Sunday, November 3, Target will introduce weekly deals that will change each Sunday and continue through the holiday season. For the first week (November 3-9), Target’s offerings include up to 50% off floorcare items and headphones, 30% off select baby gear and home decor, and a buy-one-get-one-50%-off deal on popular toys, including Teenage Mutant Ninja Turtles. Each Friday, the latest weekly deals will be listed in Target’s Weekly Ad.
Rick Gomez, Target’s chief commercial officer, highlighted the retailer’s approach to holiday savings: “We know consumers have a lot of choices when it comes to holiday shopping, so we’re leaning into what Target does better than anyone – great products, great prices and a shopping experience that’s easy and fun.”
Competition in a Busy Holiday Shopping Season
Target’s strategy to roll out deals early reflects a broader trend among major retailers vying for consumer attention before the traditional Black Friday rush. Walmart has also announced its Black Friday plans, with special sales from November 11 through Cyber Monday on December 1, highlighting the intense competition for holiday shoppers. According to the National Retail Federation, consumer spending this holiday season is expected to rise by 2.5% to 3.5% over last year, signaling a promising outlook for retailers despite economic uncertainties.
Target’s early rollout of Black Friday-style deals underscores its commitment to providing value and convenience this holiday season. With daily, weekly, and three-day sale events leading up to Black Friday, the retailer is poised to capture the attention of holiday shoppers eager for savings. As competition heats up with other major players, Target’s approach to offering extended deals and exclusive savings opportunities for its loyalty members could make it a go-to destination for budget-conscious consumers this season.
