Annual growth offsets slowdown in electric vehicles
Ford reported higher vehicle sales in the United States in 2025, supported by strong consumer demand for its hybrid lineup and more affordable pickup trucks. This performance helped the automaker offset weaker sales of fully electric vehicles.
The Detroit-based group sold 2,204,124 vehicles during the year, representing a 6% increase from 2,078,832 units in 2024.
Industry backdrop remains challenging
The announcement follows similar reports of higher annual sales from automakers including Toyota, Hyundai and General Motors, despite a turbulent year for the industry. The sector faced pressure from tariffs and the elimination of a $7,500 tax credit for electric vehicles.
Ford said many buyers gravitated toward base and lower-priced versions of its vehicles as they navigated persistently high car prices.
Record year for hybrid vehicles
Hybrids were a key driver of growth. Ford recorded its best year ever for hybrid sales, with volumes rising nearly 22% to 228,072 units, compared with 187,426 a year earlier.
The strong performance highlights the role of hybrid technology as a bridge between traditional combustion engines and fully electric models.
Maverick pickup supports affordability strategy
Demand also remained strong for Ford’s compact and relatively affordable Maverick pickup truck. Sales of the model climbed about 18% to 155,051 units, up from 131,142 in 2024.
Ford executives said the Maverick played a significant role in addressing affordability concerns in the U.S. market.
Electric vehicle plans scaled back
In December, Ford said it would take a $19.5 billion writedown and cancel several electric vehicle models. The move underscored a broader industry pullback from battery-powered vehicles amid softer demand and shifting policy priorities under the current U.S. administration.
