Strong full-year performance across Toyota and Lexus
Toyota Motor North America reported US vehicle sales of 2,518,071 units in 2025, an increase of 8.0% compared with 2024. On a daily selling rate basis, sales rose 8.3%. Electrified vehicle sales reached 1,183,248 units for the year, up 17.6%, accounting for 47.0% of total sales volume.
The company ended the year with 30 electrified vehicle options available across its Toyota and Lexus brands.
Quarterly and monthly trends
In the fourth quarter, TMNA sold 652,195 vehicles, up 8.1% year over year. Electrified vehicle sales in the quarter totaled 290,840 units, down 1.9%, representing 44.6% of total volume.
December sales reached 231,513 vehicles, a 10.3% increase from a year earlier. Electrified vehicle sales for the month totaled 104,088 units, up 0.2% on a volume basis and representing 45.0% of total sales.
Toyota division posts one of its best years
The Toyota division reported year-end sales of 2,147,811 vehicles, up 8.1%, marking its fourth-best sales year on record and its strongest performance since 2017. Electrified vehicle sales rose 19.0% to 1,051,397 units, representing 49.0% of Toyota brand sales.
Fourth-quarter Toyota sales increased 9.3% to 552,510 vehicles, while December sales rose 11.8% to 193,280 units. Several models recorded their best-ever sales years, including the RAV4, Tacoma, Camry Hybrid, Corolla Hybrid, and Land Cruiser Hybrid.
Lexus achieves record annual sales
The Lexus division delivered its best full-year sales result on record, with 370,260 vehicles sold in 2025, up 7.1%. Electrified Lexus sales totaled 131,851 units, an all-time high, and accounted for 35.6% of the brand’s total volume.
Quarterly Lexus sales rose 2.3% to 99,685 vehicles, while December sales increased 3.2% to 38,233 units. Strong demand was recorded across multiple models, including the NX Hybrid, RX Plug-in Hybrid, GX, and TX lineup.
Investment and product strategy
Toyota continued to expand its US manufacturing footprint in 2025, launching its first US battery plant in North Carolina as part of a nearly $14 billion investment expected to create up to 5,100 jobs. The company also invested $912 million across five manufacturing plants, adding 252 new jobs.
Management said demand was supported by affordable pricing, a broad product lineup, and continued growth in electrified vehicles across both brands.
