Miniature fulfillment centers aim to rival Amazon’s delivery power
Walmart has quietly launched a new type of store in Dallas—but you won’t be able to shop there. These “dark stores,” designed solely for online order fulfillment, are part of the retailer’s latest push to boost delivery speed and challenge Amazon’s dominance in e-commerce logistics.
Unlike traditional Walmart locations, the dark stores are closed to the public and lack signage. Inside, they mirror the layout of a typical Walmart, stocked with high-demand items frequently ordered online. According to a source familiar with the initiative, these stores are meant to streamline the processing of Walmart+ orders and reduce delivery times for customers.
Next location: Bentonville, Arkansas
Another dark store is reportedly in the works for Bentonville, Walmart’s corporate headquarters, according to Bloomberg. The retailer is experimenting with these mini distribution hubs to keep up with rising consumer expectations around fast, low-cost delivery.
“We regularly test new tools, features, and capabilities to better connect with and serve our customers – wherever and however they choose to shop,” Walmart said in a statement. “Regardless of the channel, our goal remains the same: to deliver a fast, seamless, and engaging customer experience.”
Walmart+ continues to scale
Walmart introduced its Walmart+ subscription in 2020, offering unlimited free delivery from stores on orders over $35. The service is priced at $12.95 per month or $98 annually, with discounted plans available for customers receiving government assistance through programs like SNAP, WIC, and Medicaid.
Despite launching much later than Amazon Prime, Walmart+ has grown steadily. As of 2024, Walmart+ counts an estimated 34.7 million users in the U.S., up from 26.5 million in 2022. Amazon Prime remains the market leader with over 186 million members, according to eMarketer.
AI, AR, and drone delivery push innovation
Alongside the dark store rollout, Walmart is doubling down on technology. On June 24, the company began introducing artificial intelligence tools for store associates, including real-time language translation in 44 languages and an augmented reality feature to assist in locating inventory on the floor.
Walmart also announced plans earlier this month to expand its drone delivery service to five additional cities beyond Dallas and Bentonville, reinforcing its commitment to faster, more tech-enabled logistics.
